Leo Burnett Quotes (34 quotes)

Picture of quotation author Leo Burnett
„Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.“
― Leo Burnett ―
Picture of quotation author Leo Burnett
„I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.“
― Leo Burnett ―
Picture of quotation author Leo Burnett
„I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.“
― Leo Burnett ―
Picture of quotation author Leo Burnett
„There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'“
― Leo Burnett ―
Picture of quotation author Leo Burnett
„Plan the sale when you plan the ad.“
― Leo Burnett ―
Picture of quotation author Leo Burnett
„If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.“
― Leo Burnett ―
Picture of quotation author Leo Burnett
„A good ad which is not run never produces sales.“
― Leo Burnett ―
Picture of quotation author Leo Burnett
„We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'“
― Leo Burnett ―
Picture of quotation author Leo Burnett
„I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.“
― Leo Burnett ―
Picture of quotation author Leo Burnett
„The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.“
― Leo Burnett ―
Picture of quotation author Leo Burnett
„I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.“
― Leo Burnett ―
Picture of quotation author Leo Burnett
„I regard a great ad as the most beautiful thing in the world.“
― Leo Burnett ―
Picture of quotation author Leo Burnett
„I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.“
― Leo Burnett ―
Picture of quotation author Leo Burnett
„Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.“
― Leo Burnett ―
Picture of quotation author Leo Burnett
„A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.“
― Leo Burnett ―
Picture of quotation author Leo Burnett
„I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.“
― Leo Burnett ―
Picture of quotation author Leo Burnett
„The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.“
― Leo Burnett ―
Picture of quotation author Leo Burnett
„Too many ads that try not to go over the reader's head end up beneath his notice.“
― Leo Burnett ―
Picture of quotation author Leo Burnett
„The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.“
― Leo Burnett ―
Picture of quotation author Leo Burnett
„To swear off making mistakes is very easy. All you have to do is swear off having ideas.“
― Leo Burnett ―

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Author information

Leo Burnett
Author born: October 21, 1891
Author died: June 07, 1971
Nationality: American
Author Profession: Businessman

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